Online marketing has become a crucial part in promoting businesses
online. Whether you own a small company or a giant corporation,
without an effective online marketing strategy, surviving in the
online industry can be a bit difficult. Of all online marketing
systems, video marketing has recently become the new buzz in town.
Adding videos to small business profiles have shown more than 100%
increase in profile views, and up to 30% increase in profile clicks.
More and more small businesses are discovering the benefits and
power of online video marketing. Let’s take a look at several benefits
of online video marketing that will help your business.
Videos Add “Wow” Factor
Needless to say, when you add video content on your website or
social networking pages, you attract more viewers. People are more
inclined to watch the features of products in their functional form,
than reading about them. Showing potential customers videos means
they’re likely to enjoy it and share it with more people in their
According to video stats, 52% of customers have agreed to the
fact that watching product videos makes them more confident in taking
online purchase decisions
In short, videos are eye-catching, effective and add punch to your
marketing efforts without demanding a large investment. Videos stimulate
your potential customers in a way that is not possible with text
Videos Set You Apart From Your Competition
Video marketing is indeed a cost-effective and easier than other
marketing methods. Incorporating videos in your website and marketing
strategies can make your business stand apart from other competitors
in the market. More than 76% of marketers plan to add videos on
their website, making it a higher priority than blog integration,
Facebook and Twitter. Are you adding video to your website? If not
we’re here to help.
Videos Give A Face To Your Brand
As a human being, you will always prefer to do business with someone
whom you can like and trust. The same goes with online shoppers
too. Videos help prospective customers know you and your company
better. Once they start trusting your words and recognizing your
brand, they’ll automatically engage with your business.
Videos Convey Complex Information More Clearly
Why try explaining all the features of your business when you can
just show potential buyers through an engaging video? Simple as
Videos Can Go Viral
92% of mobile videos viewers prefer sharing videos with others
on the go.
More than 100 million unique users visit YouTube each month, spending
over 4 billion hours watching videos
99% video viewers are likely to share your videos if they are buzzworthy.
Sharing leads to increased exposure, and encourage over 100% increase
in the viewership. It is indeed the best way to reach lots of potential
customers in one go.
These are just a few reasons to add high quality videos to your
website and we have exactly what you need. Adding video to your
website or marketing plans can make you stand apart from the competition.